LinkedIn is expanding its BrandLink video advertising program, adding more premium publishers and creator-led “Shows by LinkedIn” as it seeks to deepen engagement and attract B2B marketing budgets. New sponsor-backed series—supported by brands including AT&T Business, IBM, SAP, and ServiceNow—will run across themed content with 15-second pre-rolls and integrated placements. Since launch, LinkedIn has added 70+ publishers and creators, with the company citing rising video uploads and viewership alongside growth in partner payouts and ad revenue.
The push broadens brand-safe, professional-context inventory for advertisers targeting decision-makers, while offering select publishers and creators incremental, invite-only monetization. For marketers, the shift warrants testing of creative formats and frequency capping within a business-centric environment; for content partners, participation terms and performance analytics will be key to evaluating ROI. The initiative underscores how professional networks are leaning into short-form video and curated creator ecosystems to sustain user attention and diversify revenue.
