Morocco Now

Morocco Now is a strategic national initiative launched by the Moroccan government to position the country as a leading global hub for trade, investment, and innovation. This ambitious campaign showcases Morocco’s unique strengths, including its strategic geographic location, political stability, robust infrastructure, and dynamic economy. By highlighting the country’s competitive advantages, Morocco Now aims to attract foreign direct investment (FDI), boost exports, and strengthen Morocco’s role as a gateway to Africa and beyond.

At the heart of Morocco Now is the promotion of key sectors that drive economic growth, such as automotive manufacturing, aerospace, renewable energy, agribusiness, textiles, and information technology. The initiative emphasizes Morocco’s world-class industrial platforms, including free trade zones and industrial clusters, which offer investors access to skilled labor, competitive costs, and modern facilities. Additionally, Morocco’s commitment to renewable energy, particularly solar and wind power, positions it as a leader in sustainable development and green innovation.

Morocco Now also highlights the country’s extensive trade agreements, which provide access to over 1 billion consumers across Europe, Africa, and the Americas. These agreements, combined with Morocco’s advanced logistics infrastructure—such as the Tanger Med port, one of the largest in the Mediterranean—make it an ideal base for companies looking to expand their global reach.

The initiative is supported by a range of government agencies, including the Moroccan Investment and Export Development Agency (AMDIE), which provides tailored services to investors and exporters. Through targeted marketing campaigns, international events, and partnerships, Morocco Now effectively communicates the country’s value proposition to global audiences.

Beyond economics, Morocco Now underscores the country’s rich cultural heritage, vibrant tourism industry, and commitment to social development. By presenting Morocco as a land of opportunity, innovation, and diversity, the initiative not only drives economic growth but also fosters a positive global image, making Morocco a compelling destination for investment, trade, and collaboration.