New Balance

New Balance is a global athletic footwear and apparel brand renowned for its high-performance products, quality craftsmanship, and commitment to innovation. Founded in 1906 in Boston, Massachusetts, by William J. Riley, New Balance initially started as a maker of arch supports before expanding into the footwear industry. The company’s dedication to improving comfort, fit, and performance has helped it become one of the leading athletic brands worldwide.

New Balance is distinct for its focus on creating shoes that offer superior fit, with a variety of sizes and width options to accommodate a wide range of foot shapes. Their running shoes, in particular, have earned a strong reputation for their support, cushioning, and durability. This commitment to providing personalized fit has garnered loyalty among athletes, fitness enthusiasts, and casual wearers alike.

Over the years, New Balance has expanded its product line to include sports-specific footwear for running, basketball, soccer, and tennis, as well as a wide range of lifestyle sneakers, casual wear, and apparel. The brand is also known for its high-performance running shoes, featuring advanced technology like Fresh Foam cushioning and FuelCell responsiveness, which cater to both amateur and professional athletes.

New Balance is also dedicated to sustainability and local manufacturing. A significant portion of its shoes is still made in the U.S. and the U.K., supporting domestic labor and reducing the environmental footprint of overseas production. The company’s commitment to sustainability extends to the use of eco-friendly materials and its support for a circular economy.

New Balance has established itself as a trusted and innovative brand in the athletic and lifestyle apparel industry, blending performance, style, and sustainability to create products that help athletes and everyday consumers alike achieve their personal best.