Under the Patronage of

His Highness Sheikh Mohammed bin Rashid Al Maktoum

Vice-President and Prime Minister of the UAE and Ruler of Dubai

WEBINAR

To discuss sponsorship opportunities, contact us webinars@aimcongress.com.

Creating Your Next Generation Marketing Strategy with LinkedIn Masterclass

Date: 28-May-2020
Time:: 2:00 PM (UAE Standard Time GMT +4)
Duration:: 1 Hour

In Partnership with

Creating Your Next Generation Marketing Strategy with LinkedIn Masterclass

Technology is disrupting the world of investment promotion and this session focuses on what your agency should be thinking about when it comes to marketing and prospecting for investment projects. Look to the future; this session will help you understand the changes taking place in investment promotion marketing and how to utilize tools like LinkedIn to generate leads and connect with investors.

Speakers
Douglas van den Berghe
Vice President - Advisory

Douglas van den Berghe has more than 20 years of experience in FDI, economic development and corporate advisory. As a management and strategy consultant, he has assisted many corporate clients in successfully implementing their global investment strategies, their location selection, as well as optimising their global supply chains across the world. Douglas is currently advising multiple countries in emerging and frontier markets on their investment (promotion), economic development and investment and incentive policies. He also works closely with many countries and private developers in successfully setting up and developing free zones and industrial parks.

Laura Jane Martin
Global Director of Training

Laura is a location marketing professional with over a decade’s worth of experience delivering successful campaigns and projects in both the private and public sector globally. While working with Conway Laura has acted as both Events Director, overseeing their full portfolio of events, and as Head of the Training Division, working with investment promotion agencies internationally to deliver the skills and training their teams need to compete for FDI projects. Since taking on her role within Con


To discuss sponsorship opportunities, contact us at webinars@aimcongress.com.

SPONSORS

AIM Webinar Series SME Pillar Sponsor
AIM Webinar Series Multilateral Partner

KNOWLEDGE PARTNERS