Under the Patronage of

His Highness Sheikh Mohammed bin Rashid Al Maktoum

Vice-President and Prime Minister of the UAE and Ruler of Dubai


Saed Al Awadi

Chief Executive Officer
Dubai Export

Current Positions:
 CEO, Dubai Exports
 Member of the Board and Chairman of the Executive Committee
of Etihad Export Credit Insurance Company
 Vice Chairman of the Board Masharie Venture Capital
 Member of the Board Emirates International Accreditation Center
 Member of the Advisory Board of Trade & Investment Support Institutions
(TISI) of International Trade Centre (ITC)

Bachelor of Chemical and Petroleum Engineering.
Masters in Environmental Management.
Executive MBA, Wharton Business School, University of Pennsylvania.

Eng. Saed Mohamed Alawadi, is now the Chief Executive Officer of Dubai
Exports (DE), earlier being the Chief Operating Officer at EHS, the regulatory
arm of Dubai World. Saed has over 20 years of experience in the Government
and Private sector with in-depth local market and industrial expertise and
knowledge that equip him with the necessary leadership skills to lead and
guide organizations.
He holds a degree in Chemical & Petroleum Engineering, with a Masters in
Environmental Engineering, supplemented by Executive MBA from Wharton
Business School, University of Pennsylvania. His leadership skills have also
resulted in several individual Excellence awards. His experience in
establishing new companies/ government entities (DEDC, Export Credit
Insurance Company… etc.) has been derived from his vast experience in the
Manufacturing, Recycling, Commerce, Trade & Exports and Management.
Saed’s leadership / technical skills and management aptitude were evident
during his earlier employment, where he quickly rose up in the ranks to
manage more than 200 Engineering / Technical and Administrative personnel
at Dubai World. His proficiency in managing large organizations, financial
acumen (e.g. by converting EHS, a Cost Centre to a Profitable Company) and
people management skills has justified the leadership position he is in today.
Saed is also a vice chairman of Masharie Investments and member of the
Board of Directors of several institutions, like International Trade Centre (ITC),
Export Credit Insurance Co. of Emirates and other Venture Capital &
Manufacturing Companies.

Sessions of the speaker



14:00 - 17:00


The objective of the workshop is to raise awareness among women-owned businesses (WOBs) in the Middle East and North Africa about the opportunities and value of expanding their business into global markets in a structured manner. The session will allow Women Owned Businesses to learn from successful female entrepreneurs as well as professionals that support global trade.

Target Audience
Export ready WOBs, near export ready WOBs, WOBs who are thinking of start exporting, Business Support Organizations (BSOs), private sector companies, government representatives and other stakeholders involved in the implementation of the project.

Master of Ceremonies:

Master of Ceremonies
Dr. Ashraf Mahate
Chief Economist – Trade and Economic Development
Dubai Exports
14:00 - 14:15

Welcoming Remarks and Opening Address

Saed Al Awadi
Chief Executive Officer
Dubai Export

14:30 - 15:00

<meta charset="utf-8" /><b id="docs-internal-guid-81344236-7fff-eb72-9e17-52053511ce88">Companies increasingly rely on diverse, multidisciplinary teams that combine the collective capabilities of women and men, people of different cultural heritage and younger and older workers. Gain insights on how to enhance performance through deeper inclusiveness in emerging and high-growth markets</b>

15:00 - 16:00

<meta charset="utf-8" /><b id="docs-internal-guid-42da40b0-7fff-3305-1893-089e913eafb8">Panel discussion on how to grow your business. Success stories on how companies managed to go global.</b>

16:00 - 16:55

<meta charset="utf-8" /><b id="docs-internal-guid-31c2178f-7fff-bf50-0915-8128bdedff5f">Panel discussion on how to raise funding in the region with a positive attribute. Smart strategies to become the new unicorn.</b>